H&M Fashion Against AIDS: Fab Festival Collection!

H&M’s latest Fashion Against AIDS campaign launches on Thursday (20th…get your diaries out!!!) with a fabulous festival-themed collection. Boho meets rock chick in denim hot-pants, patterned leggings and hippy tunics for the girls, and for the guys indie-band-styling gets a lived-in makeover with preppy blazers, military detailing, patchy denim and the ubiquitous Doherty hat…


With the whole festival experience covered (except the beer…and the bug spray) and with 25% of sales being donated to HIV/AIDS awareness projects, it would be rude – nay – a crime against the fundamental principles of morality not to at least pop in for a browse…

Oh! Almost forgot those necessary accoutrements; tents, sleeping bags, fold-away chairs…yes, H&M have covered all the bases like a fabulously fashionable festival fairy godmother…kudos!!

To check out the rest of the collection head over to H&M’s Facebook page or to their Fashion Against AIDS site (which also has lots of nifty survival tips for the rookies and giggleworthy videos from festivals-past to get you in the mood).

All I need now is a ticket…

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