Alexa Chung for Madewell Fall 2010

Lo! What’s that on the horizon? Could it be a celebrity collaboration to salivate over…one whose sheer awesomeness will coax your long-suffering wallet into submission (recession or no recession)?

Give profuse thanks and sacrificial offerings to the retro redux gods of yore…

The Fashionista’s Fashionista, Alexa Chung’s debut collection for Madewell – hot, hip and hype-worthy Americana brand with prep-tastic credentials – rocks into your world (and mine, pay cheque pending) this August featuring fresh-faced androgynous casuals with a smattering of sweetness and a vintage twist all topped off with an all-American-prep-meets-London-Indie-chic edge of a cherry…

Photographs courtesy of Nitrolicious …go forth and covet!

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Fashionable Rat

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