Alexa Chung for Madewell Fall 2010

Lo! What’s that on the horizon? Could it be a celebrity collaboration to salivate over…one whose sheer awesomeness will coax your long-suffering wallet into submission (recession or no recession)?

Give profuse thanks and sacrificial offerings to the retro redux gods of yore…

The Fashionista’s Fashionista, Alexa Chung’s debut collection for Madewell – hot, hip and hype-worthy Americana brand with prep-tastic credentials – rocks into your world (and mine, pay cheque pending) this August featuring fresh-faced androgynous casuals with a smattering of sweetness and a vintage twist all topped off with an all-American-prep-meets-London-Indie-chic edge of a cherry…

Photographs courtesy of Nitrolicious …go forth and covet!

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Look du Jour: Frontier Fringing

Hippy meets ranch ready Americana on what looks like a definite lazy hazy lemonade day…

I’ve actually been thinking about festival outfits over the last few days (whilst staring morosely out of the patio windows into what I can only describe as the perfect backdrop to Wuthering Heights – and I thought summer had already sauntered back onto the scene in the guise of a be-hatted orb of hot UV goodness. Wrong. Again). Anyway, back to the point…

Festival garb: Often the most difficult thing to balance is the free-spirit hippy boho floatiness – think billowing kaftans, maxis flowers in the hair… – versus the practical, all the mud in the world has also been invited and will arrive approximately 30 minutes after you do, camping veteran mentality. (Yes, those fluorescent waterproof overalls will keep you dry – and, one would hope for the level of embarrassment incurred, very warm – but they’re not particularly flattering and there will be photographic evidence).

So it’s good to see there is another way…mix your boho head-scarf and (on trend right now!) fringing with this seasons denim for a kind of Little House on the Prairie meets hippy-commune chic frontier fusion effect. Very cool…and a little bit practical too…

Photograph/ styling by Kasia G: find her blog here (best fire up that translator)

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Look du Jour: Boop-Oop-a-Doop! (^_-)★

Another look from Japanese Streets without a doubt my favourite street-style photo blog…it cheers me up on a daily basis by reminding me that fashion need not be stale and samey and that creativity is King!

I can’t actually tell you how much I LOVE this outfit ( kitsch-o-rama!) the shredded tights are a definite winner artfully treading the fine line between ingenuous naivety and saucy sexiness – Betty would be proud!

Also digging these contacts…and the Twiggy-esque cut-out eyelashes: doll faced beauty to a T ♥!

Photographs by Kjeld Duits: Click here to see the rest of Chihiro’s look.

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