The New Woman: A/W 2010

Finally (rambling apology aside) it’s here: my first post after an excessively long hiatus of quite literally days. So, in keeping with my fresh life, fresh job, fresh start mentality, it’s time for a fresh season (I know, it seems a tad premature to start thinking about a/w 2010/11 but, as we well know, time and fashion wait for no man – or woman – so we‘d best get on with it).

Louis Vuitton a/w 2010 RTW
Like s/s,  a/w looks set to offer an absolutely mammoth miscellany of trend and style options (excellent news for the easily bored) from purist minimalism to gothic Victoriana and androgynous tailoring. But, start somewhere we must and today that somewhere is the understated classic sophistication of the 50’s sex kitten: think Mad Men’s Betty Draper and shelve the overt sexuality of seasons past. Balmania may not be dead but it certainly is not demure and to rock this look you are going to need to unleash your inner Ingénue – or, at the very least, cage your inner Vamp.

Louis Vuitton a/w 2010 RTW

This look is all about grown-up femininity and that mystical concept of ‘lady-likeness’ often touted by well-meaning Grandmothers amidst bouts of disapproving tut-tutting. But that’s not to say go all out and ‘prude’ yourself! Think subtle sexiness meets wide-eyed naivety. In a word: coy.

Louis Vuitton a/w 2010

Prada a/w 2010 RTW

Drop your hem-line, ditch your sky-scraper heels in favour of flats, kittens and baby stilettos and rework a little of last season’s Lolita-look with bow detailing – just keep it sharp and sleek: Fashion’s nostalgia for the girlish has given way to picture perfect pin-up credentials. The cinched waist and the heaving bosom – as seen at Louis Vuitton, Prada and Loewe – provide the key silhouette for the season (raise a cheer all ye of gloriously curvaceous proportions – your time is now!)

Dolce & Gabana a/w 2010 RTW

Prada a/w 2010 RTW

Loewe a/w 2010 RTW

Images courtesy of and

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