Iconic Britpop Label FAKE London makes it’s UK comeback this season after a 3 year hiatus with a gritty collection which more than pays homage to it’s Nineties roots.
Hefty plastic zips, good old English tweed and totes masquerading as grocery bags emblazoned with the legend ‘Buy British’ vie alongside spray-painted denim, vintage braces and silver nylon windcheaters for the retro-kitsch top spot. While the woollen parka and tattered red Union Jack dress (Kate Moss already has her name down for one) are sure-fire sellouts.
Based in London and founded by Desiree Mejer in 1997 the quirky label, famous for it’s cult-spawning Union Jack and British Bull Dog iconography and coveted by the likes of Madonna and Gwen Stefani, goes on sale at harveynichols.com from the 12th July: head here to view the collection.
Original FAKE London images courtesey of Grazia Fashion.