Milan Fashion Week: Blugirl F/W 2011

Time for my latest fashion crush: Blugirl – fancifully flirty offspring of the acclaimed Blumarine label designed by the fabulous Anna Molinari.


After drooling over their completely covetable Spring/Summer offerings (think vintage pin-up in cotton candy baby-dolls, polka dots, florals…essentially a Lolita love-in of epi-cute proportions) I have been dying to see their take on Fall 2011…and what a take it is!


Drop-dead gorgeous feminine tailoring with an anarchic mix of retro references and super-chic layering all served up in a 70’s twist on the autumnal palette – think watermelon and ecru with flashes of punchy orange.

Styling steal – ribbed oatmeal mid-calf socks (usually the preserve of Granddads)  and cutesy mary janes; shouldn’t work but so does (and offers a work-friendly alternative to the sandal/sock trend which has been doing the rounds of late).

Check out the s/s lookbook over at becomegorgeous.com or head over to ELLE.com for the full f/w collection (no, really, do).